Broadway at the Beach is a popular entertainment complex located in Myrtle Beach, South Carolina. It opened in 1995 and has since become one of the most visited attractions in the area, drawing over 14 million visitors annually.

The complex spans 350 acres and features a variety of entertainment options, including shopping, dining, nightlife, and attractions. There are over 75 stores and boutiques where visitors can shop for everything from beachwear to souvenirs. Popular brands at Broadway at the Beach include Build-A-Bear Workshop, Harley-Davidson, and Ron Jon Surf Shop.

Broadway at the Beach is the one incredible place everyone needs to visit to experience the best that Myrtle Beach has to offer. Broadway features a wide range of outstanding activities for all ages and there is always something new and exciting to do, including fireworks and special events throughout the year.

Uncover shopping treasures galore as you stroll the exciting world of Broadway. This colorful, relaxed and enjoyable experience features one-of-a-kind shops and boutiques as well as nationally recognized names like Victoria’s Secret, Savannah Bee Company, Southern Living Store and more. Looking for great tastes? You’ll never go hungry at Broadway at the Beach. With an incredible selection of more than twenty inviting restaurants such as Wahlburgers, Hard Rock Café, Senor Frog’s, Margaritaville, Dave & Buster’s and Liberty Brewery & Grill, as well as a range of light-bite eateries, it’s easy to satisfy everyone’s appetite! Some of Myrtle Beach’s most popular attractions and entertainment venues call Broadway at the Beach home. Experience spectacular amusements that are sure to create wide-eyed wonder in kids of all ages. Zip line across the lake at Soar & Explore, get lost in a maze of mirrors at Backstage Mirror Maze or enjoy the many amusements at Pavilion Park. And when it’s show time look no further than the best live tribute show around, Legends In Concert, featuring a super talented cast paying tribute to a rotating lineup of musical greats, past and present. The good times don’t stop there, kick back and listen to live music, watch the game, laugh it up at the comedy club, dance the night away or get in on the act with the dueling pianos. Open year round, Broadway at the Beach features a variety of family-friendly festivals and events throughout the year, including fireworks extravaganzas every Tuesday and select Friday nights during the summer months. For a complete schedule check out the Broadway at the Beach calendar of events. At Broadway at the Beach you’ll discover a winning combination of shopping, dining, entertainment, attractions and nightlife all in one magical place.
 

For dining, there are over 20 restaurants and eateries, serving everything from seafood and steak to pizza and ice cream. Some popular options include Hard Rock Cafe, Margaritaville, and Joe's Crab Shack.

In addition to shopping and dining, Broadway at the Beach offers a range of attractions and entertainment options. These include an aquarium, a movie theater, mini-golf courses, a zip line, and a carousel. Visitors can also enjoy live entertainment at the various stages throughout the complex, featuring acts ranging from magic shows to musical performances.
 

Attractions: Broadway at the Beach is home to several popular attractions. One of the most notable is Ripley's Aquarium, which features thousands of marine animals, interactive exhibits, and a glass-bottom boat ride. Other attractions include WonderWorks (an indoor amusement park with hands-on exhibits), Legends in Concert (a live music and celebrity impersonator show), and the Hollywood Wax Museum.

Nightlife: Broadway at the Beach is also known for its nightlife options. Visitors can enjoy drinks and live music at various bars and clubs, including the Fat Tuesday Daiquiri Bar, the Oz Nightclub, and the Senor Frog's party bar.

Events: Throughout the year, Broadway at the Beach hosts a range of events and festivals. These include the KidzTime Festival, the Irish Fest, the Dragon Boat Festival, and the Grand Strand Boat Show.

Location: Broadway at the Beach is located in the heart of Myrtle Beach, just a few minutes' drive from the oceanfront. It is easily accessible from major highways, and there is plenty of parking available on site.

Hours: The hours of operation for individual stores, restaurants, and attractions at Broadway at the Beach vary depending on the time of year. Typically, the complex is open from 10am to 9pm or later during peak season (May through August), and from 10am to 6pm or 7pm during the off-season (September through April).

Accessibility: Broadway at the Beach is designed to be accessible to all visitors. There are wheelchair ramps and elevators throughout the complex, as well as accessible parking and restrooms. Service animals are also permitted.

Accommodations: Broadway at the Beach offers a variety of accommodations for visitors, including several hotels and resorts. These include the Sheraton Myrtle Beach Convention Center Hotel, the Hampton Inn Myrtle Beach-Broadway at the Beach, and the Courtyard by Marriott Myrtle Beach Broadway.

Parking: There are several parking lots available at Broadway at the Beach, including two multi-level parking garages that are free to use. There are also designated parking spots for motorcycles, as well as charging stations for electric vehicles.

Seasonal activities: Broadway at the Beach offers a range of seasonal activities and events. During the summer months, visitors can enjoy fireworks displays every Tuesday and Friday night, as well as free outdoor movies on Wednesday nights. In the winter, there is an annual Christmas tree lighting ceremony, as well as a holiday parade and other festive activities.

Virtual reality: Broadway at the Beach is home to a virtual reality experience called the Virtuality Gaming Den. Visitors can try out cutting-edge VR technology and play a range of games and simulations.

Sustainability: Broadway at the Beach is committed to sustainability and eco-friendliness. The complex features recycling bins throughout the property, and the management team has implemented energy-saving measures to reduce its carbon footprint.

Safety measures: Broadway at the Beach has implemented a range of safety measures to protect visitors and staff during the COVID-19 pandemic. These measures include enhanced cleaning protocols, mandatory face coverings in certain areas, and capacity limits in certain stores and attractions.

Overall, Broadway at the Beach is a popular and well-rounded entertainment complex with a range of activities and amenities for visitors of all ages and interests.